Intellectual Property ("IP")
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Term
Main definition
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Intangible (non-physical), but often very valuable, assets of the business, such as inventions, knowledge, know-how, "brand", techniques, and unique writings and images, often protected by the law of patents, copyrights, and trademarks. The protection of intellectual property can be vital to a company's fundraising and growth prospects. Startups with intellectual property that provides a distinct competitive advantage and a long-term protectible position in a large (potential) market are very attractive to institutional investors and venture capital investors.