Elevator Pitch
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Term
Main definition
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A very concise, rehearsed but natural-sounding oral presentation, lasting fifteen to thirty seconds (i.e., the duration of an elevator ride in a low-rise building, which is twice the normal attention span of most adults). An elevator pitch is made by an entrepreneur to a potential investor. The subject is the business venture and the compelling nature of the investment opportunity, and the elevator pitch is presented in a way that captures the interest of the listener and conveys an immediate understanding on a general level.
